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Why WineBid

We began auctioning fine and rare wine on the Internet in 1996, when online commerce was a new phenomenon. We knew there was a strong desire for the wines we had and it was up to us to find a way to reach the global market. We started innovating that day and haven’t slowed down since.

Our seamless online wine auction platform lets collectors place bids, buy instantly or sell their wine. We offer advanced cellar tools to chart, track and tag bottles, and we have our own import arm, Peloton Imports, to offer our favorite wines directly from Europe.

We hold our standards as high as the traditional auction houses, but unlike them, our wines are on auction 24/7. And we don’t require people to buy or sell full cases, just great wine. We have 52 auctions a year and thousands of new bottles added each week.

At the core of our business is the wine and we take special care of it. We have two sommeliers on staff and an expert tasting team. We inspect and place every bottle by hand in our temperature-controlled warehouses. After all, it’s not just wine, it’s your wine.