Shoup means Allen Shoup, one of the pioneers of Washington State wine industry. Shoup is a legend in the Pacific Northwest, where he spent 20 years turning Chateau Ste. Michelle into a prestigious powerhouse before going on to lead various ground-breaking Pacific Northwest wine ventures. In 2002 he became managing partner of Long Shadows, an innovative project in which world-famous winemakers make wine with Washington fruit. Shoup has also branched out to launch his own small-production label, simply called Shoup. The winemaker is Giles Nicault, who also is director of winemaking at Long Shadows. Shoup wines are Bordeaux-style blends made of Columbia Valley fruit. Wine Advocate has given the Shoup wines consistently high ratings, calling a recent vintage a “tour de force in Washington state Bordeaux blends.”