Prunotto, a 135-acre estate in the Langhe and Monferrato regions of Piedmont, traces its beginnings to 1904, when the community of Serralunga started a wine cooperative. By the 1930s the coop was suffering financially and one of its members, Alfredo Prunotto, bought it and began running it as a private business. Today the company is owned by Marchese Antinori and is known for Barolo, Barbera and Barbaresco. Gambero Rosso notes that “the prominent, long-established Prunotto winery is one of Piedmont’s most prestigious, reliable enterprises…as well as being distinctive for its consistent quality.”