Marcel Lapierre is in the Morgan appellation of Beaujolais. The 30-acre estate has been in the Lapierre family for three generations and is now run by Mathieu Lapierre, who in 2005 joined his father, Marcel, an early adopter of the biodynamic, or organic system of vineyard management and wine production. Marcel was practicing organic winemaking in the early 1980s, several decades before most farmers or winemakers decided to stop using chemicals and practice traditional vineyard management. Lapierre Gamay vines are on average 45 years old. Marcel fully retired in 2010. The estate makes 8,000 cases of wine annually.