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Luigi Pira

Luigi Pira is in Serralunga d’Alba in the Piedmont region. The 25-acre estate was established in the early 1950s by Luigi Pira who at first sold his grapes to local negociants. But 20 years ago Pira’s two sons convinced him to start bottling his own wines, and wine writers say the resulting wines have been impressive. The estate has vineyards in three of the area’s most prestigious districts, Margheria, Marenca and Rionda. The estate’s first Barolo was produced in 1993. Besides its flagship Barolos, it also produces Dolcetto and Nebbiolo Langhe. Gambero Rosso, Italy’s leading wine journal, notes that Luigi Pira “is a model of excellence … that continues to amaze with its metronome-consistent quality.”

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