Brand is a 110-acre estate above Lake Hennessey on Pritchard Hill. It is owned by Ed Fitts, an entrepreneur who retired from his role as founder of an environmentally-friendly packaging company in in 2004. Fitts hired renowned winemaker Philippe Melka and in 2012 began replanting a few acres of the vineyards he’d acquired, which are on a plateau at elevations from 1,200 to 1,500 feet above sea level. There are now 12 acres of vineyard planted to Cabernet Sauvignon and Petit Verdot. Brand makes Cabernet Sauvignon and a Bordeaux-style blend. Brand wines have won ratings in the mid-90s from reviewers, and the wines are available primarily through the winery’s mailing list.