Bolla was established in 1883, when Abele Bolla, who owned a well-known inn and restaurant, built a cellar in Soave, south of Verona. He started producing wine and was soon winning awards for winemaking. In the early 20th century his entrepreneurial sons opened fashionable bars in Venice and elsewhere to help market the family wine, and they opened a second winery in Valpolicella. The family’s flair for marketing helped make the Bolla brand popular in foreign markets such as the U.S. In 2006 Bolla was purchased by Gruppo Italiano Vino, an Italian wine conglomerate. Today the estate includes nearly 900 acres and produces about 10 million bottles annually. Bolla produces a broad portfolio of wines, but is most noted for its Veronese classics such as Bardolino and Valpolicella, and its Soave and Amarone wines. Gambero Rosso praises Bolla wines, and notes that Bolla makes “consistent, traditional interpretations” of classic regional wines.