La Gerla was established in 1976 by Sergio Rossi, an advertising executive who had been a director of top European agencies. Rossi bought the historic 30-acre estate from the Biondi Santi family, long-time makers of Brunello. Rossi re-named the estate La Gerla and started offering La Gerla Brunellos in 1978. Rossi died in 2011, but his wife Donatella Monforte continues to run the estate. Winemaker is Vittorio Fiore. About 75,000 bottles are produced annually. All the wines are made with estate Sangiovese grapes. The wines earn praise from reviewers and ratings in the mid-90s.