SoCo Barrel Auction is an annual event organized by the Sonoma County Vintner to promote wines from Sonoma County. The live auction is held each spring and it offers futures on barrels of Sonoma County cuveés made specially for the auction. The auction is open only to members of the trade.
Sonoma County is not an AVA, but it is a commonly used informal designation for wines made outside of more specific AVAs within Sonoma, which is a large wine producing region just west of Napa Valley. Though Sonoma is often overshadowed by its glamorous neighbor Napa Valley, it has a long history of wine production. The area specialized in jug wine until the mid-20th century, when Sonoma producers took a cue from Napa and started improving quality. Unlike Napa, where Cabernet Sauvignon is king, Sonoma specialized in Chardonnay, Pinot Noir and Zinfandel, though excellent Cabs are produced too. There are at present 16 AVAs within Sonoma County, and, like much of the West Coast of the United States, new AVAs are created in Sonoma County with regularity. Some Sonoma appellations, such as the Russian River Valley, are renowned for Pinot Noir and Chardonnay.