JC Cellars was the label formerly used by Jeff Cohn, of Jeff Cohn Cellars. Jeff Cohn Cellars is in downtown Oakland, at Jack London Square. The improbable urban location of this small, family-run enterprise is as surprising as the story behind Jeff Cohn Cellars. Jeff Cohn was in the hospitality industry until his 30s, when he became interested in winemaking. A few internships and a master’s degree in agricultural chemistry later, he got a job at Rosenblum Cellars. He began his own label in 1996, making Zinfandel, and in 2014 moved his operation to downtown Oakland. Cohn works with his wife, Alexandra, and assistant winemaker John Bruening. He sources grapes from throughout California and specializes in Rhone style wines and Zinfandel. Wine writers have been complimentary, with Wine Advocate often rating the wines in the mid to high 90s. Robert M. Parker has noted that Cohn is “one of my favorite producers year in and year out who still seems to fly under many people’s radar…. He has the Midas touch, it is clearly obvious. Anyone serious about wine should have some of his vinous elixirs in their cellar.”