Premiere Napa Valley is an annual barrel tasting and wine auction open only to the wine and beverage trade. Held each February in St. Helena, Calif., the auction is sponsored by Napa Valley Vintners, a professional association of 250 Napa Valley wineries. Proceeds from the auction support the organization’s educational and other programs. The auction is an important event in the wine industry because members make special cuvées for the auction. Winemakers make a barrel or less of their auction cuvées. Premiere Napa Valley wines, which are Cabernet Sauvignons or other red varietals, are not widely available to the public. Restaurateurs and retailers who purchase these cuvées market them as the “best of the best.” As part of our commitment to bringing rare and fine wines to our customers, WineBid.com participates in the Premiere Napa Valley auction and each year purchases a cuvée which we offer exclusively through our auctions.