Qupé was named to honor the indigenous people of California’s Central Coast and Channel Islands, the Chumash. In Chumash language the word for the California poppy sounds like “kyoo-pay,” so estate founder Bob Lindquist gave the name a French spelling and used it for his label. Lindquist founded Qupé in 1982 after a dozen years working at Central Coast wine estates and wine shops. Qupé quickly earned a following for Chardonnay, though Lindquist’s passion is Rhone varieties. He is one of the pioneers of the Central Coast Rhone Rangers movement and has been influential in creating a market for well-made American Syrah, Grenache, Roussanne and Marsanne. Qupé grows grapes on its own San Luis Obispo County vineyards, and sources grapes from premier local vineyards including Bien Nacido Vineyard in Santa Maria Valley. Qupé makes red and white wines that win accolades from reviewers.
Santa Barbara County is not an AVA, but a region just south of San Luis Obispo that includes the Santa Ynez Valley and Santa Maria Valley appellations. Wine has been produced in the area since the 18th century when Spanish missionaries planted vineyards. It wasn’t until the 1990s, however, that producers focused on growing premier grapes for fine wines. During the 1990s more than 10,000 acres of vineyards were planted, and today there are nearly 20,000 acres of vineyards. The region received a big bump in recognition and prestige when the popular film “Sideways” was shot there in 2004. Because the region is affected by maritime weather, it is relatively cool climate makes it ideal for Chardonnay. Cabernet Sauvignon, Pinot Noir and an increasingly adventuresome number of varietals are also grown successfully in Santa Barbara County.
This grape is grown in milder climates and produces a medium-to full-bodied wine. It is also known as Shiraz, but should not be confused with Petit Sirah, which was developed by crossing Syrah with Peloursin.