Promise was founded in 2004 by Jennifer and Steve McPherson. The newly-married couple bought grapes from Rich Frank, a friend and the owner of Frank Family Vineyards. The McPhersons make a Cabernet Sauvignon that is sometimes blended with Cabernet Franc and Petite Verdot. Robert M. Parker Jr. has rated Promise vintages in the mid to high-90s and called the 2007 Promise “a profound Cabernet…Absolutely spectacular…It looks to me like a classic from Napa Valley." Promise also produces Pinot Noir and a rosé. The wines are generally only available through mailing list allocations.
Napa Valley AVA is the most famous winemaking region in the United States and one of the most prestigious in the world. With nearly 43,000 acres of vineyards and more than 300 wineries, it is the heart of fine wine production in the United States. Winemaking started in Napa in 1838 when George C. Yount planted grapes and began producing wine commercially. Other winemaking pioneers followed in the late 19th century, including the founders of Charles Krug, Schramsberg, Inglenook and Beaulieu Vineyards. An infestation of phylloxera, an insect that attacks vine roots, and the onset of Prohibition nearly wiped out the nascent Napa wine industry in the early 20th century. But by the late 1950s and early 1960s Robert Mondavi and other visionaries were producing quality wines easily distinguishable from the mass-produced jug wines made in California’s Central Valley. Napa Valley’s AVA was established in 1983, and today there are 16 sub-appellations within the Napa Valley AVA. Many grapes grow well in Napa’s Mediterranean climate, but the region is best known for Cabernet Sauvignon. Chardonnay is also very successfully cultivated, and about 30% of the AVA’s acreage is planted to white grapes, with the majority of those grapes being Chardonnay,