News Release

For Immediate Release: October 31, 2006
Contact: Brooke Hilton, WineBid.com, bhilton@winebid.com, or (707)226-5893 x30

WINEBID.COM® CELEBRATES 10 YEAR ANNIVERSARY

Napa California: Who would have imagined 10 years ago that wine enthusiasts would be buying and selling First Growth Bordeaux, Grand Cru Burgundy and premier California Cabernet Sauvignon on the Internet? We did. Here at WineBid.com we set out to create the world’s leading Internet auction for fine and rare wines -- and we did. In September, 2006, we celebrated our 10th anniversary.

WineBid.com is a user-friendly, efficient alternative to the traditional live auction houses. We auction wine by the bottle and by the case. Hard-to-find wines once available primarily at live auction are now available at WineBid.com 24 hours a day 7 days a week. We believe in offering fine wines for the privileged many.

“WineBid.com’s business model is perfect for the internet,” said Jerry Zech, WineBid.com CEO. “There is a global demand for rare and hard-to-find wines and our auction platform brings buyers and sellers together in a very efficient manner. Ten years ago it may have seemed like a crazy idea but now everyone understands that this is a highly cost effective and user friendly way to auction wines.”

Established in 1996, WineBid.com is the largest online auction for fine and rare wines with more than 40,000 registered bidders. At WineBid.com each bottle of wine is appraised, inspected and stored in our climate controlled warehouse in Napa, California.

For more information about bidding or consigning, visit our website at www.winebid.com or call (888) 638-8968.