News Release

For Immediate Release: November 01, 2004
Contact: Brooke Hilton, WineBid.com, bhilton@winebid.com, or (707)226-5893 x30

WineBid.com® Launches New Website Features

Napa California: WineBid.com, the premier Internet wine auction, launched new website enhancements on November 1. Site enhancements include:

• Advanced Search: Users can now refine their searches in greater detail using such parameters as appellation, price range, vintage range and rating.
• Favorite Search: After searching for favorite wines based on parameters they choose, users can now save that search and use it in future auctions.
• Recent History: For quick reference, the site will save users' most recent searches and items viewed.
• Similar Items: Wines on auction now include links to other similar and recommended wines offered in the current auction.
• Uncontested Lots: Allows users to find lots without bids, or lot offered at the original, reserve price based on any search criteria.

"Since 1996 WineBid.com has been dedicated to using the advantages of the Internet to provide a global market for buyers and sellers of fine and rare wine," said Jerry Zech, Chief Executive Officer of WineBid.com. "With these upgrades our buyers will now find it easier to bid on their favorite wines and our consignors will have a more targeted approach to selling their collections," said Zech.

WineBid.com's weekly online wine auctions feature over 4,000 lots and wine enthusiasts can bid on wines ranging from $20 to $2,000 a bottle. WineBid.com offers first growth Bordeaux, wine futures and hard-to-find historic vintages.

WineBid.com is the largest online wine auction with more than 30,000 registered bidders. At WineBid.com each bottle of wine is appraised, inspected and stored in our climate controlled warehouse in Napa, California.

For more information about bidding or consigning, visit our website at www.winebid.com or call (888) 638-8968.